Most attractive aspect
of web affiliate marketing, from the merchant's viewpoint, is that
with this pay for performance model, no payment is due to an
affiliate until results are realized.
Some e-commerce sites run their own web - affiliate marketing programs while
other e-commerce vendors use third party services provided by
intermediaries to track traffic or sales that are referred from
affiliates. Some businesses owe much of their growth and success
to this marketing technique, although research has shown in
general the increase to be approximately 15-20% of online revenue.
Some advertisers offer multi-tier affiliate programs that
distribute commission into a hierarchical referral network of
sign-ups and sub-affiliates. In practical terms: publisher "A"
signs up the affiliate program with an advertiser and gets
rewarded for the agreed activity conducted by a referred visitor.
If publisher "A" attracts other publishers ("B", "C", etc.) to
sign up for the same affiliate program using her sign-up code all
future activities by the joining publishers "B" and "C" will
result in additional, lower commission for publisher "A".
Merchants who are considering adding an affiliate strategy to
their online sales channel should research the different
technological solutions available to them. Some types of affiliate
management solutions include: standalone software, hosted
services, shopping carts with affiliate features, and third party
affiliate networks.CLICK IMAGE BELOW FOR
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Web Affiliate Marketing